Inside Alexa Chung's Third Collection: Fantastic

Alexa Chung has unveiled the third collection from her eponymous brand, entitled "Fantastic" after one of the designer’s favourite slogan tees.

A celebration of the 1990s music scene and the Britpop culture that pervaded the UK, the clothes pay homage to the swagger of Oasis, the raillery of Blur and the gentlemanly wit of Pulp. There’s a mustard corduroy suit in salute to Jarvis Cocker, a striped orange and black jersey tee inspired by Graham Coxon and a petrol blue hooded parka reminiscent of a 1990s Kate Moss shot by Corinne Day.

"It's important for me to create something both timeless and timely,” Chung said of the follow-up collection to her launch line and second prom-themed capsule. “This collection embodies Brit Pop and translates that creative spirit into silhouettes for the current generation. For want of a better word, it's Fantastic."

Launching on Alexachung.com throughout January, with prices ranging from £75 for Chung’s statement T-shirts to £1,000 for outerwear, look out for the other slogan the Vogue contributing editor Chung is championing this season: “Hardcore”. Designed to put a metaphorical two fingers up to anyone who says you can’t party all weekend and still look fresh on Monday, it's a pinch of Coxon, Cocker and Chung rolled into one well-crafted logo.